Last Updated:
November 30, 2011

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A Testimonial is Worth 100 Cold Calls

If you hate cold calling, and even if you don’t, you should start capitalizing on the work you’ve already done. So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of  →
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A Sales Resume Is Your Ultimate Sale, Your Skills and Experience Are Your Pitch

The toughest of all resumes to write is a sales resume. Basically, the employer is looking for a person who can sell himself through the resume first. Every employer is looking for that specific set of skilled sales executives who  →
0 Views : 67

A Review Of Opening Statements

For attendees of my Telesales Rep Colleges, and customized training programs for clients, I have a standing offer of evaluating their opening statements afterward. Here are a few submitted by the pros at Dobbs Publishing, a group of niched magazines  →
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A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy

While developing your pricing strategy, it is important to remember that there is an implicit relationship between price and value. We expect to pay more for gourmet food than for fast food and for a luxury car than for an  →
0 Views : 60